Bir giri\u015fimci, Pinterest\u2019te \u00fcr\u00fcn lideri ve Google\u2019da birka\u00e7 \u00fcr\u00fcn\u00fcn \u00fcr\u00fcn y\u00f6neticisi olarak, ayr\u0131ca Initialized Capital\u2019da b\u00fcy\u00fcme orta\u011f\u0131 olarak, pek \u00e7ok \u00fcr\u00fcn ekibinin b\u00fcy\u00fcme konusunda zorland\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm. Bir\u00e7ok \u00fcr\u00fcn b\u00fcy\u00fck bir heyecanla yola \u00e7\u0131kar. Baz\u0131lar\u0131 \u00fcr\u00fcn-pazar uyumunu yakalayarak istikrarl\u0131 bir b\u00fcy\u00fcme kaydeder. Birka\u00e7 tanesi ise ani ve h\u0131zl\u0131 bir b\u00fcy\u00fcme d\u00f6neminden ge\u00e7mi\u015ftir. Ancak \u00e7o\u011fu zaman, \u00e7o\u011funun bir s\u00fcre ayakta kal\u0131p sonra da s\u00f6n\u00fcp gitti\u011fini g\u00f6rd\u00fcm.<\/p>\n
\u201cGiri\u015fimciler \u00fcr\u00fcnlerini piyasaya s\u00fcrerler, neden h\u0131zla b\u00fcy\u00fcmedi\u011fini merak ederler ve hemen b\u00fcy\u00fcme sorunlar\u0131n\u0131 \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131rlar.\u201d<\/p><\/blockquote>\n
Ne geli\u015ftirdiklerini ve kimin i\u00e7in geli\u015ftirdiklerini tam olarak anlamadan, kullan\u0131c\u0131 kazan\u0131m s\u00fcrecini optimize etmek, SEO veya anl\u0131k bildirimler gibi b\u00fcy\u00fcme stratejilerine y\u00f6neliyorlar. Bu, k\u0131sa vadede ani bir b\u00fcy\u00fcme patlamas\u0131na yol a\u00e7abilir.<\/p>\n
Ancak bu, temel \u00fcr\u00fcndeki sorunlar\u0131 g\u00f6z ard\u0131 ederken, sonu\u00e7ta potansiyel m\u00fc\u015fterilerinizin y\u00fcksek oranda ayr\u0131lmas\u0131na yol a\u00e7ar.
\nDuvara spagetti f\u0131rlatmak gibi farkl\u0131 b\u00fcy\u00fcme stratejilerini denemeden \u00f6nce, giri\u015fimciler kullan\u0131c\u0131lar\u0131na yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015fmal\u0131, \u00fcr\u00fcnlerinin nihai hedeflerini de\u011ferlendirmeli ve kullan\u0131c\u0131lar\u0131n\u0131n bu hedeflere ula\u015fmak i\u00e7in izlemesi gereken yolu yeniden tan\u0131mlamal\u0131d\u0131r. \u0130\u015fte, \u00fcr\u00fcn b\u00fcy\u00fcmesini sa\u011flamak i\u00e7in gerekli ad\u0131mlar\u0131 netle\u015ftirecek bir yol haritas\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olabilecek baz\u0131 ipu\u00e7lar\u0131.<\/p>","protected":false},"excerpt":{"rendered":"As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[89,90,91],"class_list":["post-180","post","type-post","status-publish","format-standard","category-uncategorized","tag-directory","tag-listing","tag-theme"],"acf":[],"_links":{"self":[{"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"wp:attachment":[{"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solmareturkey.com\/tr\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}